Get ready for an impactful new initiative! Breast cancer survivor Lauren Howe launched the Feel Your Breast program in April 2025 in collaboration with Pawsitively 4 Pink and supported by Fitchburg's First Class Hair Design. This exciting program will help breast cancer patients feel their best during treatment and recovery, all while raising vital awareness about breast cancer and the importance of self-breast exams. As Lauren's community leadership project through the North Central Massachusetts Community Leadership Institute Program (Class of 2025), Feel Your Breast harnesses the unique community of hair salons to provide meaningful and impactful support. Discover how this innovative partnership is making a real difference. Join us in spreading awareness and care, one salon visit at a time!
A New Partnership for Strength & Support
Leominster business owner and breast cancer survivor, Lauren Howe of empHowered PR, has joined forces with Fitchburg's First Class Hair Design and the dedicated non-profit Pawsitively 4 Pink to launch an empowering new program for breast cancer patients along with other supporting salons.
Introducing Feel Your BrEaST
Feel Your BrEaST offers a tangible way to support women undergoing breast cancer treatment and recovery. The program provides up to five complimentary hair washes and blowouts, along with free consultations for hair loss at participating salons.
More Than Just Hair Care
Inspired by Lauren's personal experience and the generosity of First Class Hair Design, Feel Your BrEaST aims to provide comfort and a sense of normalcy during a challenging time. Salons will also share information on breast cancer awareness and self-breast exams, while Pawsitively 4 Pink continues to offer vital emotional and financial support to women on their breast cancer journey.
Our accomplishments, big and small, are thanks to everyday people like you. Pawsitively 4 Pink ensures that donations go directly to underserved women in our community.
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