Round Up for Pink: Spare Change That Keeps A Woman In Her Home
One question at the register. A $39.39 check becomes $40.00, and that $0.61 goes straight to a Massachusetts woman in breast cancer treatment.
No cost to your business, no contract, no complicated setup. You ask; your customer decides; we handle the materials, the script and the tracking. One table gives back pocket change. A month of asking every check can keep a woman in her home while she’s in treatment. Every dollar stays in Massachusetts, and every dollar goes to the rent, groceries, gas and bills that insurance never touches.
YOUR RECEIPT
Table 12 · 2 guests
Subtotal
$36.50
Tax
$2.89
Total
$39.39
Round Up for Pink
+$0.61
New Total
$40.00
Thank you ♡
What Is The Round Up for Pink Program?
Round Up for Pink is a round up program for Massachusetts restaurants, cafes, bars and retailers. At the end of a meal or a purchase, your customer is invited to round up for charity: their total goes up to the nearest dollar, and the difference, anywhere from a penny to 99 cents, is donated to Pawsitively 4 Pink.
Almost nobody has $50 to give on the spot. Almost everybody has sixty-one cents.
Those cents are pooled and delivered as direct financial assistance through our Power to Thrive grants, covering the everyday costs that insurance never touches. Your business keeps nothing and pays nothing; you simply pass the round-ups along in one donation at the end of the campaign.
Together, we can keep women in their homes, ease financial stress, restore dignity, give hope, and strengthen our community.
What Your Round Up Covers
Depending on each woman’s circumstances, assistance may include:
Housing and rent assistance
Mortgage payments
Utility bills
Groceries and basic food needs
Transportation to medical appointments
Emergency living expenses during treatment
Each situation is carefully reviewed so that support is meaningful, practical, and responsive to real needs.
Small Change. Big Impact.
A breast cancer diagnosis doesn’t pause the rent. It doesn’t pause the electric bill, the car payment, or the cost of getting to treatment three towns over. Insurance covers the medicine. It doesn’t cover the life around it.
Asking customers to round up for charity is the smallest possible ask: the change already sitting at the bottom of a transaction. Round Up for Pink turns it into rent money, grocery money, gas money for a woman who is trying to heal. One check at a time, one register at a time, a community adds up to something a single donor rarely could.
Your business provides the opportunity. Your customers provide the change.
How Round Up Donations Work. Four Simple Steps.
We handle the setup, the materials and the tracking. Your team handles one sentence.
1
Ask every customer
Your staff asks one question at the check or the register. We provide the script and the talking points.
“Would you like to round up your purchase today to help a local woman battling breast cancer?”
Short version: “Would you like to round up for charity today?”
2
The customer rounds up
Whether it’s $0.23 or $0.92, every penny helps. A $12.77 check becomes $13.00. Nobody is ever asked for more than a dollar.
3
We help you track it
We’ll work with your point-of-sale system to find the easiest way to capture point of sale donations: a POS button, a tip-screen prompt, or a simple manual tally.
4
Make one donation
Submit a single donation at the end of the campaign. One transaction, one receipt, and official partner recognition.
Built for restaurants
Looking for restaurant fundraiser ideas that don’t cost your business anything or add work for your kitchen? Round Up for Pink fits into service you already run:
Retail shops, salons and counter service run the same play; the ask just moves to the register.
Real Impact
Since its founding in 2018, Pawsitively 4 Pink has helped women across Massachusetts hold onto stability during breast cancer treatment.
315+
Housing Stability
Months of housing stability provided.
40+
Lights Kept On
Utility shut-offs prevented.
100+
Women Helped
Across Massachusetts communities.
$575,000+
Direct Assistance
Paid directly toward rent, utilities, groceries and transportation.
Where The Money Goes
Round-up donations flow into our Power to Thrive grants. This is how that assistance is allocated across the costs that insurance never covers.
Housing & Mortgage Support
70%
Food & Groceries
20%
Utilities
5%
Transportation & Other Needs
5%
Impact
What Sixty-One Cents Adds Up To
A single round-up is almost nothing. Sixty-one cents doesn’t cover a coffee. But a restaurant serving two hundred checks a night, asking every table, gathers something closer to a rent payment by the end of the month — without a single customer being asked to give more than a dollar.
That is the whole idea. The women we serve are not helped by one large gift arriving once. They are helped by a utility bill being paid in the week it is due, by a car being fueled for the drive to chemo, by a landlord being kept whole while treatment runs its course.
Pawsitively 4 Pink helped me stay in my home so I could focus on treatment instead of losing everything I worked for.
Power to Thrive recipient, Worcester
This is what Round Up for Pink looks like in real life.
Who Can Partner
Join the companies that round up for charity across Massachusetts. Round Up for Pink works for any Massachusetts business that takes payment from customers:
- Restaurants, cafés, bars and breweries
- Retail shops and boutiques
- Salons, spas and service businesses
- Single locations or multi-site groups
You don’t need a particular POS system, a minimum transaction volume, or a marketing budget. If you can ask a question at checkout, you can run this program. Interested in other ways to work with us? See how to become a partner.
Everything We Send You
- Window decal
- Table tent
- Register sign
- Social media graphics
- Staff talking points
- Certificate of appreciation
- Recognition on our website
- Social media spotlight
Diners looking for Breast Cancer Awareness Month restaurants to support can spot our partners by the Round Up for Pink window decal. Tell us about your business and we’ll send your kit and setup plan.
Our Commitment
We do the work so you can create the impact. You’ll get your materials, your script and a setup plan sized to your business, and a real person to call if anything needs adjusting mid-campaign.
Common Questions
Does this cost my business anything?
No. There is no fee to participate and no cost for the materials. The only thing you provide is the ask.
How much extra work is this for staff?
One sentence at the check or register. We provide the script, the talking points and the signage, so nobody has to explain the program from scratch.
What if my POS can't add a round-up button?
Common, and not a problem. We’ll find the simplest workable method for your setup, including a manual tally if that’s easiest.
Who handles the money?
You collect round-ups through your normal transactions and submit one donation to Pawsitively 4 Pink at the end of the campaign. One payment, one receipt.
Is the donation tax-deductible?
Pawsitively 4 Pink is a 501(c)(3) nonprofit, EIN 83-2579704, and we’ll issue an acknowledgment letter. Check with your accountant on how to treat customer-contributed round-ups on your return.
Can we run it outside of October?
Yes. October is our headline campaign, but partners can run Round Up for Pink year-round or pick their own window.
What if a customer says no?
Nothing happens. It’s a one-second question with no pressure attached, and most customers appreciate being asked.
Ready to start?
Join the Round Up for Pink Movement
Sign up today and we’ll provide everything you need to get started.
About Pawsitively 4 Pink
Pawsitively 4 Pink is a Worcester-based 501(c)(3) providing direct financial assistance to low-income women diagnosed with breast cancer across Massachusetts. We help pay for rent, mortgages, utilities, groceries, transportation and other essential expenses so women can focus on healing — not worrying about losing their homes.
Every round up is a reminder that no woman fights alone.