A Pawsitively 4 Pink Initiative Feel Your Breast
Breast cancer survivor Lauren Howe launched Feel Your Breast in April 2025 in collaboration with Pawsitively 4 Pink and Fitchburg’s First Class Hair Design. The program helps breast cancer patients feel their best during treatment and recovery, while raising awareness about breast cancer and the importance of self-breast exams — one salon visit at a time.
What Is Feel Your Breast?
As Lauren’s community leadership project through the North Central Massachusetts Community Leadership Institute Program (Class of 2025), Feel Your Breast harnesses the unique community of hair salons to provide meaningful, tangible support to women undergoing breast cancer treatment and recovery.
Inspired by Lauren’s own experience and the generosity of First Class Hair Design, the program aims to provide comfort and a sense of normalcy during a challenging time — while salons share information on breast cancer awareness and self-breast exams, and Pawsitively 4 Pink continues to offer emotional and financial support along the way.
Feel Your Breast offers up to five complimentary hair washes and blowouts, plus free hair-loss consultations, at any participating salon.
What's Included
Up to five washes & blowouts
Complimentary at any participating salon.
Free hair-loss consultations
With stylists who understand what treatment does to hair.
Awareness in the chair
Salons share information on breast cancer and self-breast exams.
More Than Just Hair Care
Feel Your Breast is built on a simple idea: a fresh wash, a good blowout, and a stylist who gets it can make a hard week feel a little more normal.
A tangible way to support women undergoing breast cancer treatment and recovery.
Growing, One Salon at a Time
Feel Your Breast launched in April 2025 here’s where the program stands today.
Four Simple Steps. One Big Impact.
We handle the setup, the materials and the tracking. Your team handles one sentence.
1
Find a salon
Browse the participating salons below and pick whichever is easiest for you to reach.
2
Mention Feel Your Breast
Call ahead and let the salon know you’re booking through the Feel Your Breast program.
3
Enjoy your visit
Get a complimentary wash, blowout, or hair-loss consultation on your schedule, no strings attached.
The story behind it
Pawsitively 4 Pink × Lauren Howe
How it started
Leominster business owner and breast cancer survivor Lauren Howe, of empHowered PR, joined forces with Fitchburg’s First Class Hair Design and the dedicated non-profit Pawsitively 4 Pink to launch an empowering new program for breast cancer patients, along with other supporting salons.
As her community leadership project through the North Central Massachusetts Community Leadership Institute (Class of 2025), Lauren built Feel Your Breast to offer a tangible way to support women undergoing treatment and recovery — comfort and a sense of normalcy during a genuinely hard time.
This is what Feel Your BrEaST looks like in real life.
Who Qualifies
Pawsitively 4 Pink and our partner salons treat every visit with warmth, privacy, and zero judgment. There’s no cost, no paperwork beyond a phone call, and no obligation beyond showing up and being taken care of.
Feel Your Breast is open to anyone who:
- Is currently in breast cancer treatment or recovery
- Would like a complimentary wash, blowout, or hair-loss consultation
- Can visit a participating salon in Fitchburg or Leominster, MA
- Wants to connect with a stylist who understands what treatment does to hair
Our role is simple: to help every woman feel like herself again — one salon visit at a time.
Feel Your Breast: Common Questions
Up to five complimentary washes and blowouts at any participating salon, in whatever combination works best for you.
No. Every service covered under Feel Your Breast is complimentary for patients in treatment or recovery.
Any of our participating salons listed below. Call ahead and mention Feel Your Breast when you book.
No referral needed — just call ahead, mention the program, and let them know what would help you feel most comfortable.
Participating Salons
Call ahead and mention Feel Your Breast when you book.
Beauty Xpressions Hair Salon
📍 Leominster
First Class Hair Design
📍 Fitchburg
Hey Good Look’n Salon and Spa
📍 Fitchburg